Friday, March 12, 2010

Product Review: Primal Strips

A little while back, the folks at Primal Spirit Foods asked me to do a review of their Primal Strips (vegan jerky).

This had me both excited and nervous. Excited for the obvious reason of getting to stuff my face and try some new recipes. Nervous because I don't like to be overly critical (I know some of you are rolling your eyes right now, but seriously, I always feel like I'm hurting someone's feelings). Because it's not often that I eat pre-made products, I wasn't sure what to expect and I was scared I wouldn't like them and then have to write a bad review (because I would obviously never lie to you, my dear followers). The thought of that made me very, very uncomfortable.

However, I can never say no to free samples (thanks Primal!) and so I very excitedly agreed to do the review.

The company was generous enough to send me two of each of the six flavours. After ripping open the envelope and then subsequently ripping open the packaging on the first strip I got my grubby little hands on, Paul and I decided we needed to enforce some sort of order and attempted objectivity to our sampling. Because there were two of each flavour, we decided that we would first try each flavour on its own as snacks and then try a few of them as a part of more complete meals.

The six flavours are: Texas BBQ, Thai Peanut, Hickory Smoked, Teriyaki, Hot & Spicy and Mesquite Lime. Here is how we felt about them.

Really, the only important criteria when dealing with food is how it tastes. Sure, presentation counts for something, but if it doesn't taste good all other efforts are in vain. And it turns out that all my concerns about not liking them were unwarranted, as we enjoyed each of these flavours. While they were all great, our favourites were Hickory Smoked and Texas BBQ.

Ingredient Variety
As many of you know, me and soy have a love-hate relationship. I eat soy, but I do limit my intake. While some of the Primal options do contain soy isolates (and, I should note, the two that were our flavour-based favourites did) they also offer seitan options that are free of isolated soy, for those following vegan diets where you avoid these isolates (they do, however, list soy sauce as an ingredient so they wouldn't work for those of you who completely avoid soy). Regardless, all of the soy they do use is non-GMO, a necessity when it comes to soy consumption.

When it comes to cruelty-free versions of standard non-vegan items, texture becomes an important criteria for a lot of people. For me, if I eat a pre-packaged foodstuff it's typically because I miss the flavour of something I ate in my non-vegan days and therefore I want it to be a genuine knock-off. I've never had jerky in my life, but Paul has, so he has taken responsibility for addressing texture. When it comes to texture, the most realistic strips were those that contained the isolated soy (no surprise there - isolated soy protein is used because it is so versatile when mimicing the properties of non-vegan items). The seitan-based strips were less realistic but we hardly consider this a reason to not try them. Like I mentioned earlier, taste trumps all, and all of the flavours taste great. To be completely honest, it's been three years since I've had meat and these days, when the texture of something is too authentic tends to give me the heeby jeebies.

These strips work wonderfully for snacking on the go, but they can also add flavour to mealtime. We particularly enjoyed them on sandwiches or in salads.

Mesquite Lime Primal Strip on a toasted tomato and
avocado sandwich.

Hickory Smoke Primal Strip chopped up and tossed into a caesar salad. I was never one for bacon in caesar salads, but this makes a wonderful substitute for those of you who enjoyed that flavour in your pre-vegan days.

Thai Peanut Primal Strip chopped up and tossed into a sesame salad (soba noodles, radishes, carrot, onions and cucumber tossed with sesame oil and soy sauce and served at room temp)

All in all we were very pleased with the quality of these strips and recommend them particularly to those of you who are on the go and need something to tuck quickly into your pocket as you run about your day. We will definitely be stocking up on them for the many camping excursions we have coming up this summer. They were really great as a part of the meals pictured above, but we almost felt like we were wasting their deliciousness by combining them with other foods. We give them a WIN on all three criteria (taste, ingredient variety and texture) and thus are happy to give Primal Strips the This is Vegan: Seal of Approval.

If you try them, I'd love to hear what you think. Check out the Primal website for information on how to buy. Enjoy!


Sarah said...

In meals! Genius - never occurred to me! I'll have to try that sometime :) (that's not sarcasm, it reads like it, but it isn't: )

The Voracious Vegan said...

I'm glad you liked the Primal Strips, I love them! And funnily enough they even have a few of their flavors here in Saudi! YAY for that! I really love the ones with the chewier, meat like texture. Super delicious! But you've given me such great ideas, I've always just eaten them as a snack, but now I'm going to be putting them on salads and sandwiches. Thanks!

Hailey said...

Same as everybody else, but i never thought to put in these in meals! how delicious! I love the texas bbq and hot & spicy. I think I'll finally try the others after hearing they're all a win!

The Kuntrageous Vegan said...

I really love Primal Strips. The two flavors you mentioned happen to be my favorites as well! My husband thinks the Hickory ones are actual meat and no matter how often I show him the packaging he doesn't believe me. He loves them. I've never seen the peanut one; i'll be on the look out!

Mary said...

Thanks all!

Yes, they make a wonderful meat substitute for meals. Because they have that kind of bacon-y texture I think they would go great with some scrambled tofu or mixed in with hashbrowns as well, I just didn't get around to making a big breakfast last week.

It was pretty funny, when we tried the first one Paul was absolutely convinced that someone was pulling a fast one on us and they were in fact meat. He's been veg a lot less longer than I have so that is definitely a compliment to Primal for making such a realistic item.

"Me" said...

I too, have found Primal Strips to be a great quick substitute for meat "jerky." I have to confess, i have always loved "jerky." It is only when I discovered that it was an animal (very young age)I choose not to eat it, but every now and then I think of that chewy texture and Bar-b-que flavor and yearn for it a bit. Now I can have exactly what I think Im craving and not have to also kill an animal. Primal Strips are really good. I keep a couple of them in my glove box in my car or sometimes in my purse, just in case of an "emergency." A food emergency to me is when I am out and there is very limited vegan selections and everybody is chowing down and I feel a bit deprived or if I am stuck in traffic or something and feel like i could eat something really junky. By the way, I love your blog, it is so cool for me to see that other people feel the way I do about animals not for food! I started a blog too on blogger: check it out! Thanks.

Anonymous said...

Where can I buy this product in K-W?

Mary said...

Anon - I haven't seen them around lately, but try Fiddleheads/David's Gourmet, Full Circle Foods or Healthy Foods and More. Those would be your best bet!

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